Why every radio professional should use Visual Radio in 2024

Visual Radio is on an upward trend. In this time of committing to Facebook, Instagram and TikTok, listeners expect more than sound. Listeners want to discover who is producing this sound. And that is not surprising. The digital world is changing every second and it is becoming increasingly important for every radio professional to be relevant online. In fact, every radio professional and radio station that aims for growth must be relevant online.

Luckily, hiding faces nowadays is no longer necessary and it has never been easier before to install Visual Radio. You hang up 1 camera and you're done. Right?

Unfortunately not. If you think so, you are wrong. How do you ensure to have the perfect shot? How do you decide exactly at what time which content appears? How do you make sure the correct video clips play with the right tracks? And perhaps the most important question: how are you going to get this online stream to all your listeners in an easy accessible way and thereby expand your target group? These are some of the frequently asked questions we have heard in recent years. Based on those questions and answers, we have developed the solution VisualRadioAssist together with our customers. We help you in this blog by explaining how you, as a radio professional, ensure that watching radio becomes interesting for the listener.

Below we have listed the 3 biggest benefits of Visual Radio and why you should use Visual Radio in 2024.

1. Never miss a moment anymore.

It is not a coincidence Visual Radio was created at the same time as the arrival of YouTube and other online media. Listening is fun, but listening and watching is more fun. Think of all the moments you created content from interesting guests in your studio or special phone conversations during the broadcast on the autopilot. Experience shows that these moments are worth of gold, but often difficult to share directly. Because what if the emotion behind the faces shows up? Believe us, with a crying celebrity in your studio you have content for a year. Free marketing. Win-win.

2. Attract more visitors.

We get it. It takes a lot of work. Install cameras, design dynamic Visuals, make sure that you show valuable content to the viewer, arrange things, and more things. And more. And then? Arrange even more things. Everything in order to get Visual Radio up and running. Fortunately, linking cameras and radio automation to VisualRadioAssist is arranged in a few simple steps. After that, you want to focus on the use of Visual Radio and the exposure to the outside world. That's why we created the StreamAssist. With our StreamAssist you are able to automatically link your desired broadcast channels to an infinite number of streams. Consider the largest platforms in the world (Youtube, Facebook, Twitch, own website etc.). Good for you, good for your listeners, good for advertisers. What are you waiting for?

3. Interaction with radio listener.

In Visual Radio land you actually want to give that little bit extra. Because Visual Radio is a trend. We notice a lot of radio professionals and radio stations worldwide that have serious interest in Visual Radio. My question for you is: how do you want to attract listeners in 2020? And how do you make your Visual Radio even more exciting? Correct. Interaction. By asking the right questions as a presenter, looking into the camera at the right moments and even let the listeners decide which song to play, you automatically create interaction without having to watch it as a radio DJ. Something that the largest radio stations worldwide often do, has been made possible for you. But is it also something for you?

We are VisualRadioAssist and we are on a mission to make Visual Radio possible for every professional worldwide. VisualRadioAssist is not only the cheapest Visual Radio solution worldwide, it is also the most flexible one and could be set up by everyone.

Check out Visual Radio Assist completely free to see how it works for you.