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The operating system for visual radio.

Powerful, autonomous and broadcast-ready Visual Radio software to help you supercharge your on air performance.

Design and play out graphics and video

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Radio runs with the team you have. Visual radio asks for a pair of hands you don't have.

VRA Cloud connects five local studio applications, nine public visual radio products, and integrations in one operating system.

  • Audio Triggers
  • Automation
  • Scheduling
  • Integrations
  • Media Hub
  • Visual Designer
  • Camera Assist
  • Render Engine
  • Clips
  • Playout
  • Core
  • Audio Manager
  • Camera Assist
  • Output Player
  • Media Server

Highlighted features

Meet the
Visual Radio OS

Mic-activated camera switching

The microphone that opens picks the camera. VRA listens to every channel in your studio, works out who has the floor, and cuts to them without anyone on the desk.

  • Fires on mic activity: a level threshold, or the channel's own noise gate
  • The show on air and who presents it can change which shot a mic picks
  • Two presenters talking at once take the 2-shot instead of fighting over the cut
Explore Audio Triggers

Cameras that frame themselves

Your studio cameras hold a named shot size on their own, close up through wide, without anyone behind a joystick. You can take manual control at any point.

  • Framing to a named TV shot size, not auto track
  • Say how many faces belong in frame, and it works to that
  • A camera stays off air when there is nobody in frame
Explore Camera Assist

Browser-based graphics with live station data

Build your station's on-screen graphics in the browser and link them to live data. The song title and the presenter's name fill themselves in, and there is no new file to export from After Effects for every show.

  • Any text or image can read the schedule, the now-playing feed or your own data
  • Layers show or hide themselves depending on what is on air
  • One design scales from a 1080p SDI feed to a 4K screen
Explore Visual Designer

Rundown automation for every output

Playout decides what is on screen right now for every output of your station. It can run a show on its own, or an operator can take control at any point.

  • Episode playout with the on-air program and the next five in view
  • Live items step in on a condition, then hand back to the rundown
  • Preview a different episode than the one on air, then take it
Explore Playout

In-browser clip editor for live recordings

Find the best moment of the show, cut it in the browser and get a finished file back. The recording itself stays where you recorded it.

  • Mic-open ranges from Audio Manager mark the moments for you
  • Crop to 9:16, 1:1, 4:3 or 16:9, ready to post
Explore Clips

Runs on what you already own.

Nothing gets migrated. VRA connects to the switcher, the cameras, the radio automation and the audio you already run.

41+

Consoles, automation, cameras, switchers and outputs. VRA connects to what your studio already runs.

See all integrations

5

Video Switchers and Routers

Blackmagic ATEM, vMix, OBS

7

Audio Interfaces

Dante Virtual Soundcard (VCS), RME Digiface Dante, RAVENNA

9

Radio Playouts

Aeron, OmniPlayer, mAirList

8

PTZ cameras

Marshall, Panasonic, Sony

3

Video Transports

Blackmagic DeckLink (SDI), NDI, Open Media Transport (OMT)

9

GPIO and Control

Bitfocus Companion, Cuez, Ember+

One subscription. Setup, integrations, support and updates included.

The VRA team walking a broadcast crew through the platform on a studio monitor

The VRA team walking a broadcast crew through the platform.

Custom integrations, built in

VRA connects to the gear and systems you already run. When a link is missing, like an existing datalake or API, we build it for Enterprise stations.

Broadcast-level support

On every plan, you reach the people who build the platform directly, by phone or email.

Response times you can plan on

Each plan sets how fast we respond, down to under 24 hours on Pro, with an SLA on request.

Visual radio questions.

What is visual radio? +

Visual radio is a radio show produced as video at the same time it goes out as audio, with cameras in the studio and graphics on screen. VRA runs that video side from what a radio studio already has: the microphones decide the shot, and your radio automation and schedule fill in the graphics.

Do I need a video operator to run visual radio? +

No. The microphones pick the camera, and a supported PTZ camera frames its next shot before it goes on air. Your radio automation and schedule fill in the graphics. Anyone on the team can still take over from the browser at any moment.

Does VRA work with my ATEM, vMix or OBS? +

Yes. VRA tells the ATEM, vMix or OBS you already own which input to take. The graphics reach it as an NDI or SDI source from the Render Engine, the VRA software on a machine in your studio.

What happens to the show if the internet goes down? +

The applications that handle your signal run on your own machines in the studio, so going to air does not depend on the internet staying up. VRA Cloud is where your team sets everything up and keeps control from a browser, and that part does need a connection.

We will run it on your setup.

Bring the model names of your switcher, cameras and radio automation. We check each connection with you and show the workflow on gear like yours.